Founded by Ilkka Salo and Leo Wuoristo, Trybe is a new local food delivery app turning the traditional takeaway model on its head, but how did the idea come about?
It was a year ago and Ilkka lived in the ground floor flat of a Victorian conversion in Queen’s Park. It was getting late, probably ten in the evening, the weather was cold and rainy. He had the option of either cooking myself, which entailed walking to Tesco in the rain, or ordering takeout. He had been eating restaurant food almost daily for years, and decided that he would try and buy some groceries despite the rain.
There was an Indian family living in the upstairs flat, and as Ilkka met the mother of the family in the main hallway on his way out. She was polite, as always, and asked him how he was doing. He told her that he was well, although, not inspired to go to Tesco in the rain. She then told me that she has too much of the vegetable curry that she had made, and offered that to him to eat. Ilkka hesitated a little bit as he really didn’t know the family that well.
He then looked out of the door, and the rain was getting really heavy, turned back to the lady and said ‘OK, after all, I would really love to accept your offer, but only if you allow me to pay for the curry.’ She first refused, but he pulled a five pound note from my pocket and she silently accepted it. She went upstairs and brought him a plate of curry. That happened to be the best curry Ilkka had ever eaten in his entire life.
On the following week, as he was traveling to Helsinki, his former home town, he met with Leo, now Trybe’s Co-founder and COO, to catch up. He told him about his experience, and as a lover of the authenticity of street food he became immediately excited. The idea for Trybe was born.