The marketing strategy for SharpEnd has been PR-led, which has given us a simultaneously exciting and terrifying opportunity rolled into one. We’ve had the chance to shout about some brilliant client campaigns and the PR exposure for SharpEnd led to them winning The Drum’s Startup of the Year accolade at the beginning of this year.
With more client case studies under our belt, we now focus on profiling the agency and positioning founder Cameron Worth as an expert in the Internet of Things (IoT) space using a schedule of awards, speaker and conference platforms, and opinion and thought leadership placements.
We love working with technology, marketing and business media to demystify the Internet of Things. SharpEnd allows us to demonstrate the value of IoT by providing excellent examples of how connected products and services can create genuine connections between consumers and brands.