When we first started working with Hari, she had so many stories and so much content it was hard to know where to start. But she had never really targeted consumer media before, so our first task became getting Hari’s brand and name out to key titles. By using that as our starting point, we secured an abundance of coverage for her recipes and gained some excellent product placement for her curry kits.
Last year, we flexed our national research muscles by working with Hari’s digital team at Jellyfish to release a curry heat map. Using an infographic and analytical data to show curry hotspots in the UK, we secured over 40 pieces of media coverage across key national and food titles.
After a busy 12 months, we are now building onto year two of our work with Hari. We’re helping to raise her profile as a teacher and cook, supporting Hari as a Huffington Post contributor, working on some exciting brand partnerships, and hosting our own Women in Food events.
The sell out monthly events hosted at the Jellyfish offices in The Shard cover topics such as how to start up a food brand, get your recipes published or how to use social media to promote your brand.
For details of Hari’s events be sure to check out her Eventbrite page.