Vinyl Me, Please
Co-founders Matthew Fielding and Tyler Barstow came up with the idea for their subscriptions-based vinyl club at a time when the music industry was powering in an entirely different direction. They were both working for a startup trading firm, both pretty broke and both enjoying listening to music on the old turntable that Matthew’s father had recently given him.
They would dig through the bargain bins in their local record shops and get a feel for all of the elements that made an album great. That compulsion to listen to an album from beginning to end and the feeling evoked through owning a physical object – that was what got Matthew and Tyler thinking. This was how people used to listen to music – people like their dads, who were both members of vinyl clubs. No vinyl club existed anymore. So what if they created one?
They were also looking for recommendations of different music and likened it to literature, whilst there are albums you might not always enjoy you should consumer as classical pieces of art.
So at this point the initial concept for Vinyl Me, Please was born – a monthly subscription service delivering exclusively pressed, must-have albums with carefully selected cocktail recipes and bespoke 12×12” pieces of artwork to complete the experience.
In January 2013, Vinyl Me, Please’s initial sign-up list totalled 12. At the start of 2014, it had grown to 300. In mid-2014, the team expanded. Jump to 2015, and they had increased their subscriber base to over 10,000 people and continuing that growth fast.
What started out as a seemingly simple idea, with the guys hand-wrapping each record and hand-writing every thank you note (and calling on friends to help them), grew into an enormously popular, profitable business with a passionate and dedicated audience.
As we approach 2017 we don’t work with Vinyl Me, Please anymore and they are safely looked after the lovely Brooklyn based culture marketing and communications agency AGW, but it was lovely to support them in their early stages and in an odd way a privelege to watch them outgrow us.
We still sometimes send the odd UK press opportunity that way and will forever be friends of the team.