Interview with Depiction

What’s your name and where do you come from? Emma Thatcher –East London via Somerset

How did you spot a space in the market for your product or service? I started by designing something me and my friends would use! I’m always lugging around so much stuff; shoes, gym-kit, laptop I needed a robust well-made bag. But I love bold colour and design and wanted something bright too.

How long did you think about your business before bringing it to life? I help people set up creative businesses so I’m always thinking of ideas myself. This idea was inspired by the screen-printing work I was doing as part of a social enterprise in Cambodia where I worked for 2 years with startups there. We set up a studio and a sewing workshop and used wastage fabric from the garment factories over there to make products – the profits of which went back into the local families and the community.

How did you raise the funds to start your business? I funded it myself starting small…

How do you stay informed – networking, newspapers, social media? Instagram addict, that and chit chatting about creative business with anyone that will listen

Tell us about one of your business low-points and what you learnt from it Low points are long days where nothing has gone right – although I’ve learnt in the end they’re always counterbalanced by days when everything’s aligned and goes amazingly!

Name five qualities people need to be successful in a job like yours Design-love, energy, problem-solver (3 main ones!)

Do you have a business mentor? No! I would love one but I am a business mentor myself for London Met University, the Crafts Council and an amazing social enterprise called You Make It.

What’s been your favourite piece of press coverage so far? Crafty Fox have featured me a lot via their platform; their markets feature the best designers in London.

Name one of your favourite start-ups There’s far too many I work with and – I can’t play favourites!

Quick fire round

Apple or Android? Apple of course
Mac or PC? Both – I have to use what I find
Apples for hand or melons for feet? Gross! I’ll plump for melons
Name two chocolate bars you would put together to make a super bar – dime bar/lindt bunny


Bold, original screen-printed designs feature on quality totes and luxurious cushions. All Depiction’s products are designed by British designer Emma Thatcher and then silk screen-printed and handmade by a co-operative in Cambodia as part of an award-winning social enterprise Friends-International project.

Twitter: @DEPICTION_totes
Instagram: @depiction_totes