Interview with Simon Caldwell

What’s your name and where do you come from? Simon Caldwell, hailing from a lovely town called Hampton Hill.

Tell us a little bit about the publication(s) you work for? An online trade title called Business Advice, dedicated to serving the owners of micro companies, the self-employed, freelancers. The people tasked with overseeing every aspect of their company.

When is the best time of day/week/month for someone to pitch a story to you? Between 9am – 10am every morning. Also, something that lands on a Friday afternoon could leave a good impression over the weekend.

Do you need a press release or will a well thought out pitch email be enough for a story to get written? Wouldn’t say a press release is essential – in fact a well thought out and targeted short email has a more personal touch. That’s always good.

How many press releases do you receive on a weekly basis (roughly speaking)? Upwards of 150, easily

Name one of your favourite start-ups? White Rabbit Pizza Co. – great pizza, great branding and they work so tirelessly to get their product out there.

Quick fire round!

Apple or Android? Apple
Mac or PC? Mac
Apples for hands or melons for feet? Melons
Name two chocolate bars you would put together to make a super bar – Two Dairy Milks for a double-decker.


Simon Caldwell is a reporter for Business Advice. He has a BA in politics and communications from the University of Liverpool, and previously worked as a content editor in the ecommerce industry.

Twitter:@_SimonCaldwell