Interview with Purple Yolk
What’s your name and where do you come from? Nicole Lyons and I come from sunny Highams Park (AKA that little place next to Walthamstow that no one has heard of)
How did you spot a space in the market for your product or service? After working with a number of small businesses and startups for around 11 years, I could see that there was a gap in the market for smaller, more affordable agencies who could provide a one-stop-shop for a business without a marketing department. Keeping the team small means we can move faster and adapt quickly, which is really important to our clients.
How long did you think about your business before bringing it to life? I thought about it 2-3 years before I actually took the leap and set up the company.
How did you raise the funds to start your business? I started by moving into a consultancy position for the company I was working at. This enabled me to have an income but start taking on other projects and testing the waters before I was ready to launch Purple Yolk.
How do you stay informed – networking, newspapers, social media? Social media mainly – Twitter is a great channel for staying up to date with news, both local and worldwide. My husband is particularly handy at keeping me up to date with everything too and he filters out the rubbish for me!
Tell us about one of your business low-points and what you learnt from it When I launched the company, it was just before the summer. In hindsight this was a bad time because I had about two weeks to gain momentum, to then have it drop off before everyone went on holiday. It was scary because I hadn’t thought enough about the time of year. It all changed in September, but if I was to do it again, I wouldn’t choose June/July. Or I would use that time to get all my ducks in a row, knowing that it will pick up.
Name five qualities people need to be successful in a job like yours Motivated, determined, passionate, resilient, willing to help others
Do you have a business mentor? I have a number of people I speak to for different things. I know a couple of business coaches who I run events with and so we help each other with various challenges. I also come from a family of entrepreneurs which means I have a group of people I can go to for different things. I’m very lucky.
What’s been your favourite piece of press coverage so far? I’m a little embarrassed to say that I haven’t had any press coverage as yet!
Name one of your favourite start-ups A startup I don’t work with (but would love to) is sock subscription company Sock Fancy (Sockfancy.com) and a startup I just started working with is Hello Mums (Hellomums.co.uk), a very cool babysitting app.
Quick fire round!
Apple or Android? Apple
Mac or PC? Mac
Apples for hand or melons for feet? Apples for hands
Name two chocolate bars you would put together to make a super bar Whisper and Milky Bar
Purple Yolk was born out of a growing love for independent businesses and it was over a glass of wine in a family-run cafe on the outskirts of East London that the venture began. With a decade of marketing experience behind her, founder Nicole Lyons decided she wanted to use her knowledge to help put these small businesses on the map.
Purple Yolk now works with a number of small businesses and start-ups, helping them to understand and define their brand story, messaging and customers, in order to communicate with and reach the right people.