Interview with Lynnette Peck

What’s your name and where do you come from? Lynnette Peck (2 n’s in Lynnette) and I am currently based near Bristol

Tell us a little bit about the publication(s) you work for? I write features, style shoots and consult for various clients. I specialise mostly in fashion, beauty, homes, travel and lifestyle features. Recent clients include Homes & Antiques magazineThe Daily Telegraph newspaper (I styled a children’s fashion shoot for them last week), Prima, Saga and magazines online and the Institute of Directors magazine. I also have a monthly homes and garden column for P&G’s Victoria website. Plus, I own and run Lovely’s Vintage Emporium an award-winning vintage fashion retail website.

When is the best time of day/week/month for someone to pitch a story to you? I don’t commission others at the moment as I am freelance. Last year I worked on a launch magazine for a contract publisher and I was happy to receive emails at any time. If I am interested I will reply immediately regardless of the day of the week.

Do you need a press release or will a well thought out pitch email be enough for a story to get written? I prefer a press release as I want information more than I want opinion.

How many press releases do you receive on a weekly basis (roughly speaking)? I receive over a 100 every day on email so over 500 a week, plus people have recently started sending PR emails on the weekend.

Name one of your favourite start-ups? Miss Dashwood’s Register, set up by my friend Victoria Lambert, that aims to help businesses, campaigns and individuals get media coverage.

Quick fire round

Apple or Android? Both. Apple for my computer. Android for my phone.
Mac or PC? Mac
Apples for hands or melons for feet? Melons for feet. Hard to write with no hands…
Name two chocolate bars you would put together to make a super bar? Lindt Dark Sea Salt and Twix


Lynnette Peck is a freelance journalist, stylist and a consultant. Lynnette is also the CEO of Lovely’s Vintage Emporium – an award-winning vintage fashion and accessories website that launched in March 2011.

Instagram: @lynnettepeck
Instagram: @lovelysvintage