Interview with Emma Sheppard

What’s your name and where do you come from? Emma Sheppard, from London

Tell us a little bit about the publication(s) you work for? The Guardian Small Business Network

When is the best time of day/week/month for someone to pitch a story to you? It really varies – but I’m commissioning all the time so I’d say anytime Monday-Friday (apart from late Friday afternoon)

Do you need a press release or will a well thought out pitch email be enough for a story to get written? No, a pitch email is fine but always good to have a think about case studies if you’re pitching a broader feature and keep our audience in mind. We are writing for entrepreneurs and small business owners.

How many press releases do you receive on a weekly basis (roughly speaking)? Around 150

Name one of your favourite start-ups? Borrow My Doggy

Quick fire round!

Apple or Android? Apple
Mac or PC? Mac
Apples for hands or melons for feet? Melons for feet
Name two chocolate bars you would put together to make a super bar Galaxy and Twix


Emma Sheppard is a freelance journalist and content coordinator Guardian Small Business Network. She is passionate about current affairs, the travel, lifestyle and business sectors.

Twitter:@EmmalouSheppard
LinkedIn: https://www.linkedin.com/in/emmalousheppard/