Interview with Dominique Afacan

What’s your name and where do you come from? Dominique Afacan, I’m based in London.

Tell us a little bit about the publication(s) you work for? I write about luxury travel and superyachts for titles including Boat International, The Superyacht Report, Forbes.com, Robb Report, PrivatAir, Billionaire and many more. I also co-founded Bolder, an online platform which is on a mission to change perceptions about growing older.

When is the best time of day/week/month for someone to pitch a story to you? I am usually the one doing the pitching so this does’t really apply to me.

Do you need a press release or will a well thought out pitch email be enough for a story to get written? A press release is a good starting point for shaping a story idea.

How many press releases do you receive on a weekly basis (roughly speaking)? 100

Name one of your favourite start-ups? TaskRabbit

Quick fire round!

Apple or Android? Apple
Mac or PC? Mac
Apples for hands or melons for feet? Apples, I’d take a bite out of each hand to make things easier.
Name two chocolate bars you would put together to make a super bar – Am I allowed chocolate covered Doritos instead?


Dominique Afacan is a luxury content specialist with particularly strong links to the superyachting and luxury travel industries. She has been commissioned for titles including Billionaire.com, Forbes.com, Robb Report, SCMP, The Guardian, Boat International, The Superyacht Owner, Australian Gourmet Traveller, Mr&Mrs Smith and multiple in-flight magazines. She frequently acts as a content consultant for agencies including Redwood, VCCP Kin, Protein, RLJ Entertainment and QUO Bangkok.

Her international experience spanning three continents has given her a fantastic network of contacts and a valuable understanding of global trends in luxury and lifestyle content, particularly in the Asia-Pacific region, where she remains editor-at-large of The Reserve.

Twitter:@theluxeditor
Instagram: @dominiqueafacan
LinkedIn: https://www.linkedin.com/in/dominiqueafacan/
Website: http://www.theluxedit.com