The Do’s and Don’ts of creating a unique brand

Today I attended the Cosmopolitan’s Self Made Summit at County Hall in London. Over the course of two days, the publication hosted multiple seminars and workshops including some delightful lifestyle and beauty pop-ups to keep you pampered in between.

Collated from this mornings seminar, here are our Top 10 tips from the Do’s and Don’ts of starting a unique brand

  1. Invest in expertise
    If there is a grey area in your knowledge gap spend some money on a consultant who is an expert in that space. It will be money well spent.
  2. Authenticity
    I feel like I hear this a lot at the moment but the market is saturated by a lot of people doing the same. Make sure your brand is authentic, that it is unique to you and that you are saying something different.
  3. Conference & Events
    Learn as much as you can, whilst you can. Events for startup businesses did not exist in the way they do now. Take all the information you can like a sponge and distil down what you need.
  4. Social media
    All of the panellists spoke of the importance of social media to build their brand. There is a huge opportunity to start building your brand with a low barrier to entry using digital.
  5. Personal twist
    Similar to authenticity but making sure your brand reflects you and your unique persona. The panel spoke a lot about tone of voice, culture and showing the real side of who you are including the highs and lows is a great way to engage.
  6. Distraction
    Do not get distracted by what other people are doing. There will always be competition but by offering something that is authentic and true to yourself and evolving as your journey goes is key.
  7. Basic business
    Consider taking some evening classes in basic business studies. Whilst you can use an accountant to run your books, its good to have an idea of what exactly they are talking about when it comes to someone managing your money.
  8. Keep your integrity
    It isn’t about taking every commercial deal that comes to your door. If you sell out just for money your audience will pick up on this.
  9. Set goals
    Repetitively the panel spoke about goal setting even if this was just to ‘launch XX’ the methods you use to get to these goals may evolve but make sure you get there.
  10. Challenges and feedback
    Critical reviews or setbacks shouldnt be a negative experience, pivot from these and use to them grow and develop your business for the better.

These tips were collated from the panel discussion hosted by Sairey Stemp, Senior Fashion editor at Cosmopolitan with Olivia Wollenberg of Livia’s Kitchen, Ade Hassan of Nubian Skin, Emily Johnston of Fashion Foie Gras and Josh Rathour or UNiDAYS.

If there is someone on the panel relevant to your industry, I would say that this is an excellent opportunity to get some direct advice from the horses mouth. For more info about the event check the next edition of the magazine or search online for #cosmoselfmade