5 Tips for startups using Instagram

We recently went to the last ‘Picture This: Instagram for Business’ event that took place at General Assembly in White Chapel. The event was hosted by award-winning travel and lifestyle blogger, Julie Falconer.

With Instagram being such an important social tool for startups – we have put together the top five tips we learnt from the event.

  1. Photography/Video

Taking professional pictures yourself can be quite tricky, but the reality is – anyone can take a good photo if they try. It doesn’t matter if you’ve got a smartphone or a Canon G7 X, your photo feed can look amazing with the slightest changes to image angles, product positioning or focus. If you’re afraid to use complicated editing software – don’t worry – there are plenty of easy photo editing apps out there that can help you spice up your #Instagame.

  1. Keeping up with trends

It’s as simple as it can get, keep up with trends! Overloading your Instagram with pictures of your own products can be a feed kill, so don’t do it. Sell you brand, not your product. By following hashtag trends you’ll find that businesses interact through them, allowing them to engage with certain communities and also, positively increases your followers – so give it a go.

  1. Regram

After finding your own community and potentially a trendy hashtag, try engaging with other businesses. Regram their posts, of course if they fit your feed, and most importantly comment and like their posts – you want them to do the same for you, right?

  1. Stories and Live

It’s always good to keep your followers updated on what you’re doing through your Instagram story as a quick update. This allows you to put interesting content out, instead of just taking pictures of your products or services you’re displaying a good image of your business. Live updates are also helpful to get interaction from your followers – by interacting with them you are more likely to build a type of relationship with them which reflects well on your likes, post interaction and increase in followers.

  1. Measuring Success

Have you got Instagram Insights? If not, enable it NOW. This inbuilt Instagram analysis tool lets you find out your content reach, number followers increased within a time of your liking and many more. It’s crucial to have if you want to know how well your feed is going – helping you improve it. Essentially you can become your own Instagram guru by reviewing your Insights.


Julie Falconer is a London-based public speaker and lecturer. She has a depth of experience in social media and digital marketing, and can help you and your company achieve your business goals through corporate trainings, talks, and events.

For more information on her classes click here: https://www.juliefalconer.com/teaching-and-public-speaking/

Or head to Julie’s blog or social channels:

Blog: https://www.aladyinlondon.com

Twitter:@aladyinlondon
Facebook: https://www.facebook.com/aladyinlondon
Instagram: @aladyinlondon
LinkedIn: https://www.linkedin.com/in/juliefalconer/