5 Secrets Every Copywriter Should Know Before Starting Out
I first dared to call myself a copywriter in 2013. I wish I knew then what I know now. Everything would have been so much easier! But everything is a journey, and if you’re embarking on yours then heed this advice from someone who’s been there, done that. Here are five secrets I wish I’d known in 2013.
Make it easy for people to buy from you: get clear about your proposition
When you get clear about what you do, it makes it easy for people to buy from you.
At first, this can feel horribly uncomfortable. I never wanted to close the door on a potential income stream. Over time however, I learnt that deep knowledge is better than a little knowledge in loosely connected areas. I whittled my offering down and with it, my audience. I now sell to fewer solutions to a focused group of people, making it easier to position myself for sales.
All that networking you do at the beginning eventually pays off
I remember a time when affording the travel fare, coffee and time out needed for networking was painful. Today, I’m so grateful I went along to all those events. Eventually, all those people you meet turn into a powerful network of acquaintances and fans who’ll gladly recommend you.
If you’re feeling the pinch or simply exhausted from networking so often, my best advice is to bulk-book meetings so you can do several in one day at one location. Also, don’t be afraid to ask prospects to come to you – your time is valuable too. If you respect it, so will everyone else.
You don’t have to do it all
The minute I built a team around me, the stronger I became. Pack mentality really pays off in the start-up game. You don’t have to write every assignment that comes your way – you can recruit someone else to do it for you. Likewise, you don’t have to do your books, schedule your social updates or organise your diary. Learning to delegate has been my biggest (and most recent) lesson. I wish I’d done it sooner.
You’re not just a writer
If you’re writing for businesses, you’re writing to educate, inform and ultimately sell. Never forget that. It’s not just about well-placed words on a page, it’s about convincing and converting people to take action.
You are not only a writer, my friend. You are a marketer.
Every copywriter today needs to be well acquainted with Inbound and Content Marketing. Pay close attention to the pros and thought leaders in this field and learn from them.
Price yourself right
Figure out what you need to earn each week to survive and to thrive. Then, price yourself accordingly. Don’t guess or go with a figure you think they’ll accept.
While market price, your niche and experience will influence what you can charge, knowing what it takes to earn a living each week will allow you to strategically target the right type of client and contracts.
Remember the 80/20 rule. 80% of your income will come from 20% of your work. The trick is to replicate that 20%.
Later this year, I’m opening the doors to my Kick-start Copywriting Course. This bespoke, value-packed programme takes you step-by-step through business basics and core copywriting skills. Delivered online through a combination of self-learning and coaching calls, it gives you the confidence and focus to kick-start your copywriting business.
Just like these five secrets, not everybody knows about this course. And not everybody will. I’ll be recruiting just five especially dedicated people. To be among the number, email me at firstname.lastname@example.org. Entitle the email ‘Kickstart my Copywriting Career’, tell me why you want to be a copywriter, and wait to hear more
Helen is an assured facilitator and first-class trainer but it’s her background in English, Creative Writing and Marketing that makes her the creative spark you’ve been looking for.
Having delivered countless articles and marketing documents for individuals, businesses and agencies over the years, she understands how to talk to an audience about what’s really important to them, and how to translate the story to fit.
Helen has enhanced her 10-year marketing career with qualifications in Innovation, NLP and Education and Training, making her an expert communicator, capable of extracting key information and transforming it to appeal to specific audiences.